Media Room

The agricultural sector in B.C. got a huge boost this week with the provincial government announcing the return of a buy local program, supporting producers, co-operatives and other aspects of the industry.

BC Tree Fruits is updating the cherry line at its Oliver packinghouse in the Okanagan Valley with new equipment. Get the full details on AndNowUKnow.

KELOWNA, BC – The team at BC Tree Fruits is ramping up for a busy February as they celebrate national Apple Month 2013. Several consumer and retailer events honoring apple month will take place in cities across B.C, Alberta, Saskatchewan, and Manitoba through the month of February.

During our visit to Vancouver for Apple Month 2013, Darcel met with Mana Mansour of go! Vancouver to talk about all things Apple Month. Special thanks to our friends at Forage for hosting us!

Jen Zielinski of Castanet News takes a closer look at one of the best apple crops in years.

 Cinda Chavich recently shared the best places to find fresh, Canadian apples in Avenue Calgary – including a tip to look for the BC Tree Fruits leaf logo! 

Savour Magazine recently highlighted a few delicious BCTF cherry recipes in their summer issue. 

BC Tree Fruits and Predator Ridge are pleased to announce the winner of the Summer Fruits Recipe to Win contest is Joanna Ouellet! Joanna submitted a recipe for Peach and Ginger Glazed Chicken on Cedar Plank with Peach, Cherry and Basil Salsa that Predator Ridge's Executive Chef Jeff just couldn't resist. Her winning recipe will be feature at Chef Jeff's restaurant, the Range, for one week.

KELOWNA, B.C. – Sweet and delicious BC Tree Fruits Okanagan grown peaches and nectarines are now available for fruits fans across Western Canada.

KELOWNA, BC - On July 19-22, athletes competing in the 2012 BC Summer Games in Surrey, BC will get a boost of energy and nutrition from snacking on BC Tree Fruits apples.

 The 2012 cherry season is expected to be beautiful and bountiful reports Castanet.net. 

 AM 1150 talks with BC Tree Fruits about the spectacular Okanagan cherry crop this season. 

Chris Pollock, marketing manager for BC Tree Fruits, talks with And Now U Know about the exciting cherry season ahead and what consumers can expect to see in their grocery stores this summer. 

Judie Steeves from Kelowna Capital News talks about the 8 million pound cherry yield expected this season. 

 B.C.'s fruit growers are expecting a great fruit season given poor weather conditions in Ontario and warm temperatures here at home.

British Columbia Magazine shares some fast facts about apples. 

Taste & Sip Magazine celebrates all things Apples during Apple Month. 

Vitamin Daily showcases highlights from the Apple Month media event at Home Tasting Room in Calgary and shares their favorite BCTF recipe, the Apple Pancake Puff. 

Darcel Markgraf from BC Tree Fruits talked with Jody from Breakfast Television Vancouver to show them a way to shake up breakfast with apples. 

 Jennifer Hamilton, Food Reporer for Calgary's Avenue Magazine shares with readers Apple Month 2012 details.

 Edible Vancouver shares news that Feburary is Apple Month in their Edible Notes.  

Produce Business talks Apple Wrapper Flappers in their monthly Blast From the Past column. 

This past February, the brand behind that familiar leaf sticker you see down the produce aisle, BC Tree Fruits, celebrated Apple Month with Project Chef.

KELOWNA, BC - This February, the largest producer of local apples in Western Canada, BC Tree Fruits, is inviting Canadians to celebrate Apple Month by loading up on local apple varieties. We might not always equate February with fruit season; however BC Tree Fruits apples are available in multiple delicious varieties.

By: Devon Brooks, Orchard & Vine

It was 1936 - the CBC had just been created, William Lyon Mackenzie King was Prime Minister and the depression was raging. It was also the year BC Tree Fruits blossomed.

By: Judie Steeves, Kelowna Capital News

Apple buyers should be more discriminating and not just choose local fruit because the sign says it’s from B.C. For top quality fruit, look for the BC Brand leaf sticker, meaning it’s been washed, waxed, sorted and shipped by the Okanagan Tree Fruit Co-operative and its marketing company, B.C. Tree Fruits.

By: Judie Steeves, Kelowna Capital News

On Thursday, November 4th BC Tree Fruits hosted an edible celebration for Media and other enquiring folk at the Blue Water Café in Yaletown, Vancouver. It was a delicious, apple-inspired media reception that provided the inside story on why apples bearing the BC Leaf logo are way more than delicious.

MEDIA RELEASE October 22, 2010

MEDIA RELEASE September 29, 2010

What does the B.C. Tree Fruits Leaf logo stand for?

BC Tree Fruits apples are an inspired ingredient to put a new twist on Christmas dinner!

New look reflects premium quality and taste of apples bearing the distinctive BC Leaf sticker.

MEDIA RELEASE November 8, 2010

(Kelowna B.C.) Kick start the new year by turning over a new leaf – the BC Leaf sticker! Research shows that apples offer a delicious, low-calorie source of dietary fibre and important antioxidants such as catechins and flavonoids. And incorporating the health benefits of apples into the family’s diet couldn’t be easier.